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	<title>Global Media Change &#187; Change the media</title>
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	<description>Marketing for Non Profit Organizations &#038; NGOs</description>
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		<title>Consuming Kids</title>
		<link>http://globalmediachange.com/consuming-kids/</link>
		<comments>http://globalmediachange.com/consuming-kids/#comments</comments>
		<pubDate>Mon, 13 Jul 2009 14:11:21 +0000</pubDate>
		<dc:creator>Eran</dc:creator>
				<category><![CDATA[Children]]></category>
		<category><![CDATA[Change the media]]></category>
		<category><![CDATA[Commercialization of Childhood]]></category>
		<category><![CDATA[Consuming Kids]]></category>

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		<description><![CDATA[As long as we wont change the media and make it promote the values we need it to promote as a society, the media will be controlled by the market. That means that we and our children will be educated to consume more. Consuming more just ends in greater emptiness and in creating a person [...]]]></description>
			<content:encoded><![CDATA[<p>As long as we wont change the media and make it promote the values we need it to promote as a society, the media will be controlled by the market. That means that <strong>we and our children will be educated to consume more</strong>. Consuming more just ends in greater emptiness and in c<strong>reating a person which only knows how to consume everything he can, from his environment, family and himself</strong>.</p>
<p>I have a whole chapter on it coming up in a new book i am writing but just so you&#8217;ll get the principle and <strong>understand how big companies through the media manipulate us and our children </strong>here is a great movie by Jeremy Earp it is called &#8211; Consuming Kids: The Commercialization of Childhood and you can watch the trailer here:</p>
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<p>Or the full version with subtitles here (its hosted outside of the USA so it can take a while to load):<br />
<strong><a href="http://yes.walla.co.il/?w=2/7822/1462878">Consuming Kid</a><a href="http://yes.walla.co.il/?w=2/7822/1462878">s full version</a></strong></p>
<p><strong>The only way to change the situation is to change the media either through Serve.gov or through other global civil society organization that would unite to create such a change.</strong></p>
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