Marketing Not for Profit – Understanding Your Strengths & Weaknesses
What do you got that the big companies dont got? (feel free to add more points in the comments)
1. You got voluntaries – many human working hours that you dont need to pay for. And maybe even a big database.
2. You usually (depends what kind of NGO are you) got a good story, real people stories and thats the best entertaiment.
3. The internet becomes more and more social and thats good for you – the web becomes more about people and thats what you are about – people and people’s actions.
4. If you’ll do your work properlly the people will work for you, helping you spread your message and create awarnece.
5. You got the commercial companies who are longing to support non profit campaigns in order to help their brand.
What do you lack? (and again feel free to add more points in the comments)
1. Money & time (usually).
2. A dedicated internet marketing department to help you spread your massage.
3. Proffesional knowledge and desire. You wanted to support your cause and not to do internet marketing.
4. Money? 
I obviously wrote the most common strengths and weaknesses – Now you should sit down and write your own list. Knowing what you got that others dont is the first step in building a marketing plan.